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Uber Case Business Operations Management Questions and Answers

Uber's high growth rate and high market share in the United States would categorize it as a ________ on the BCG matrix.

A. star
B. question mark.
C. cash cow.
D. winner
E. dogs

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star

If Uber compares its performance in Canada to the performance of Lyft, it would be

If uber compares its performance in indonesia to the performance of LYFT, it would be
A. contingency planning.
B. forecasting.
C. environmental scanning.
D. trend analyzing.
E. benchmarking.

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benchmarking.

Uber's initial public offering (IPO) ambitions represent a ________ strategy, and its interest in developing Uber Air can be considered a(n) ________ strategy.

A. stability; innovation
B. defensive; growth
C. growth; innovation
D. growth; stability
E. defensive; stability

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growth; innovation

Uber does not own its fleet of cars; rather, it relies on contracted drivers. These drivers represent which competitive force in Uber's environment?

A. bargaining power of suppliers
B. rivalry among competitors
C. threat of new entrants
D. threat of substitute products or services
E. bargaining power of buyers

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bargaining power of suppliers

When Uber enters into a new market, it often disregards local laws and allows its drivers to begin work illegally. Which step in the ethical decision tree is Uber not considering?

Under former CEO Kalanick, when Uber entered into a new market, it often disregarded local laws and allowed its drivers to begin work illegally. Which step in the ethical decision tree was Uber not considering?
A. Does it maximize shareholder value?
B. Does it maximize employee value?
C. Is it ethical to take the action?
D. Is the proposed action legal?
E. Would it be unethical not to take the action?

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Is the proposed action legal?

Based on the competing values framework, it would seem that Uber had a ________ culture under Kalanick, but now has more of a ________ culture with Khosrowshahi at the helm.

A. hierarchy; adhocracy
B. adhocracy; market
C. market; clan
D. hierarchy; clan
E. clan; market

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market; clan

Julia and Ben have different views of company culture. Julia believes in more of a ________ culture, while Ben is a supporter of ________ culture.

A. adhocracy; market
B. market; clan
C. hierarchy; adhocracy
D. hierarchy; clan
E. clan; market

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clan; market

In the case, John Dudovskiy of Research Methodology recommends that Uber exhibit what type of span of control?

A. modular
B. functional
C. wide
D. narrow
E. divisional

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wide

Which of the following is an example of Uber’s organizational structure possibly supporting its culture?

A. the booking fee Uber charges in addition to its 25 percent commission rate
B. khosrowshahi soliciting input from employees rather than just directing new cultural norms
C. kalanick’s display of Uber’s 14 values at the company’s San Francisco headquarters
D. the transformation of Kalanick’s 14 values to Khosrowshahi’s 8 cultural norms
E. the weakening of Kalanick’s authority by the board of directors

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the weakening of Kalanick’s authority by the board of directors

Former-CEO Kalanick’s question of “What kind of brand do we want to be?” represents which stage of the strategic management process?

A. formulate the grand strategy and strategic, tactical, and operational plans
B. establish the mission and vision and values
C. assess the current reality
D. maintain strategic control
E. implement the strategy

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establish the mission and vision and values

CEO Khosrowshahi's strategic goal is for Uber to raise funds via an Initial Public Offering (IPO) in 2019. Which of the following would be an example of an operational goal in support of this?

A. expanding to Indonesia by the end of the year
B. developing a self-driving car prototype
C. settling a self-driving car trade secrets lawsuit with Waymo
D. increasing Uber Eats sales by 10 percent in the next six months
E. redeveloping the company's mission statement

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settling a self-driving car trade secrets lawsuit with Waymo

Uber's expansion on the innovation front depends on its self-driving cars plan. The implementation of this plan would be the responsibility of which of the following managers?

A. product-line
B. unit manager
C. chief executive officer
D. team leader
E. vice president

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chief executive officer

Based on what you know about the types of plans, self-driving cars would be an example of which of the following?

A. procedure
B. program
C. project
D. rule
E. policy

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program

Assume Uber planned to cut losses by 40 percent by withdrawing from countries like China and Singapore. A year has now passed since they have withdrawn, and the company determines that losses have actually increased. Which step in the planning/control cycle does Uber need to now execute?

A. make the plan
B. make the goal
C. define objectives
D. control the direction
E. carry out the plan

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control the direction

Uber's first challenge is managing for competitive advantage. What function of management is most closely related to setting goals to remain competitive?

A. planning
B. organizing
C. operating
D. leading
E. controlling

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planning

Uber has faced a host of ethical and financial challenges ever since it started in 2011. Which of Mintzberg's roles is most closely related to Uber's senior leadership's responsibility to fix problems the company is facing?

A. disturbance handler
B. figurehead
C. resource allocator
D. spokesperson
E. monitor

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disturbance handler

Travis Kalanick is known as an entrepreneur. Based on what you've learned about entrepreneurs, which of the following is most likely true about Kalanick?

A. He has a high tolerance for ambiguity.
B. He has a low level of action orientation.
C. He has an external locus of control.
D. He has high ethical standards.
E. He has low self-confidence.

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He has a high tolerance for ambiguity.

The case mentions that Uber's valuation has recently dropped. If a manager at Uber is tracking the company's performance and comparing it to goals, this person would be performing the ______ managerial function.

A. leading
B. controlling
C. organizing
D. auditing
E. planning

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controlling

Uber reviews and evaluates each ride, which can be in the millions each day, in order to set surge pricing. This concept is most closely related to which of the following?

A. bounded rationality
B. satisficing
C. nonrational decision making
D. intuition
E. big data analytics

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big data analytics

Former CEO Kalanick routinely allowing drivers to begin work illegally when Uber expanded overseas represents what type of reaction to a decision situation?

A. panic
B. rational
C. relaxed avoidance
D. evidence-based
E. relaxed change

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relaxed avoidance

Imagine you are part of Uber’s senior leadership team and are eager to see the company expand to a particular country. If you were to only pull data from sources you believed would support your feeling that demand in the country is high, you would be exhibiting the ________ bias.

A. hindsight
B. anchoring and adjustment
C. escalation of commitment
D. sunk-cost
E. confirmation

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confirmation

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