Uber's high growth rate and high market share in the United States would categorize it as a ________ on the BCG matrix.
A. starB. question mark.
C. cash cow.
D. winner
E. dogs
Show or Reveal the Answer
star
You just took an Uber from home to campus for the first time and were willing to pay $13 for the trip. It was so much easier than driving yourself that you are willing to pay $21 for the same trip tomorrow. Determine if you have violated the law of demand based on your choices, and why or why not that is the case.
Your decisionsA.) do not violate the law of demand because your preference for the product changed after you experienced the good.
B.) do violate the law of demand because the law of demand states that quantity demanded decreases as price increases.
C.) do not violate the law of demand because the law of demand states that quantity demanded increases as price increases.
D.) do violate the law of demand because you have chosen to buy the same amount of the product at two different prices.
Show or Reveal the Answer
do not violate the law of demand because your preference for the product changed after you experienced the good.
If Uber compares its performance in Canada to the performance of Lyft, it would be
If uber compares its performance in indonesia to the performance of LYFT, it would beA. contingency planning.
B. forecasting.
C. environmental scanning.
D. trend analyzing.
E. benchmarking.
Show or Reveal the Answer
benchmarking.
Uber's initial public offering (IPO) ambitions represent a ________ strategy, and its interest in developing Uber Air can be considered a(n) ________ strategy.
A. stability; innovationB. defensive; growth
C. growth; innovation
D. growth; stability
E. defensive; stability
Show or Reveal the Answer
growth; innovation
Uber does not own its fleet of cars; rather, it relies on contracted drivers. These drivers represent which competitive force in Uber's environment?
A. bargaining power of suppliersB. rivalry among competitors
C. threat of new entrants
D. threat of substitute products or services
E. bargaining power of buyers
Show or Reveal the Answer
bargaining power of suppliers
When Uber enters into a new market, it often disregards local laws and allows its drivers to begin work illegally. Which step in the ethical decision tree is Uber not considering?
Under former CEO Kalanick, when Uber entered into a new market, it often disregarded local laws and allowed its drivers to begin work illegally. Which step in the ethical decision tree was Uber not considering?A. Does it maximize shareholder value?
B. Does it maximize employee value?
C. Is it ethical to take the action?
D. Is the proposed action legal?
E. Would it be unethical not to take the action?
Show or Reveal the Answer
Is the proposed action legal?
Based on the competing values framework, it would seem that Uber had a ________ culture under Kalanick, but now has more of a ________ culture with Khosrowshahi at the helm.
A. hierarchy; adhocracyB. adhocracy; market
C. market; clan
D. hierarchy; clan
E. clan; market
Show or Reveal the Answer
market; clan
Julia and Ben have different views of company culture. Julia believes in more of a ________ culture, while Ben is a supporter of ________ culture.
A. adhocracy; marketB. market; clan
C. hierarchy; adhocracy
D. hierarchy; clan
E. clan; market
Show or Reveal the Answer
clan; market
In the case, John Dudovskiy of Research Methodology recommends that Uber exhibit what type of span of control?
A. modularB. functional
C. wide
D. narrow
E. divisional
Show or Reveal the Answer
wide
Which of the following is an example of Uber’s organizational structure possibly supporting its culture?
A. the booking fee Uber charges in addition to its 25 percent commission rateB. khosrowshahi soliciting input from employees rather than just directing new cultural norms
C. kalanick’s display of Uber’s 14 values at the company’s San Francisco headquarters
D. the transformation of Kalanick’s 14 values to Khosrowshahi’s 8 cultural norms
E. the weakening of Kalanick’s authority by the board of directors
Show or Reveal the Answer
the weakening of Kalanick’s authority by the board of directors
Former-CEO Kalanick’s question of “What kind of brand do we want to be?” represents which stage of the strategic management process?
A. formulate the grand strategy and strategic, tactical, and operational plansB. establish the mission and vision and values
C. assess the current reality
D. maintain strategic control
E. implement the strategy
Show or Reveal the Answer
establish the mission and vision and values
CEO Khosrowshahi's strategic goal is for Uber to raise funds via an Initial Public Offering (IPO) in 2019. Which of the following would be an example of an operational goal in support of this?
A. expanding to Indonesia by the end of the yearB. developing a self-driving car prototype
C. settling a self-driving car trade secrets lawsuit with Waymo
D. increasing Uber Eats sales by 10 percent in the next six months
E. redeveloping the company's mission statement
Show or Reveal the Answer
settling a self-driving car trade secrets lawsuit with Waymo
Uber's expansion on the innovation front depends on its self-driving cars plan. The implementation of this plan would be the responsibility of which of the following managers?
A. product-lineB. unit manager
C. chief executive officer
D. team leader
E. vice president
Show or Reveal the Answer
chief executive officer
Based on what you know about the types of plans, self-driving cars would be an example of which of the following?
A. procedureB. program
C. project
D. rule
E. policy
Show or Reveal the Answer
program
Assume Uber planned to cut losses by 40 percent by withdrawing from countries like China and Singapore. A year has now passed since they have withdrawn, and the company determines that losses have actually increased. Which step in the planning/control cycle does Uber need to now execute?
A. make the planB. make the goal
C. define objectives
D. control the direction
E. carry out the plan
Show or Reveal the Answer
control the direction
Uber's first challenge is managing for competitive advantage. What function of management is most closely related to setting goals to remain competitive?
A. planningB. organizing
C. operating
D. leading
E. controlling
Show or Reveal the Answer
planning
Uber has faced a host of ethical and financial challenges ever since it started in 2011. Which of Mintzberg's roles is most closely related to Uber's senior leadership's responsibility to fix problems the company is facing?
A. disturbance handlerB. figurehead
C. resource allocator
D. spokesperson
E. monitor
Show or Reveal the Answer
disturbance handler
Travis Kalanick is known as an entrepreneur. Based on what you've learned about entrepreneurs, which of the following is most likely true about Kalanick?
A. He has a high tolerance for ambiguity.B. He has a low level of action orientation.
C. He has an external locus of control.
D. He has high ethical standards.
E. He has low self-confidence.
Show or Reveal the Answer
He has a high tolerance for ambiguity.
The case mentions that Uber's valuation has recently dropped. If a manager at Uber is tracking the company's performance and comparing it to goals, this person would be performing the ______ managerial function.
A. leadingB. controlling
C. organizing
D. auditing
E. planning
Show or Reveal the Answer
controlling
Uber reviews and evaluates each ride, which can be in the millions each day, in order to set surge pricing. This concept is most closely related to which of the following?
A. bounded rationalityB. satisficing
C. nonrational decision making
D. intuition
E. big data analytics
Show or Reveal the Answer
big data analytics
Former CEO Kalanick routinely allowing drivers to begin work illegally when Uber expanded overseas represents what type of reaction to a decision situation?
A. panicB. rational
C. relaxed avoidance
D. evidence-based
E. relaxed change
Show or Reveal the Answer
relaxed avoidance
Imagine you are part of Uber’s senior leadership team and are eager to see the company expand to a particular country. If you were to only pull data from sources you believed would support your feeling that demand in the country is high, you would be exhibiting the ________ bias.
A. hindsightB. anchoring and adjustment
C. escalation of commitment
D. sunk-cost
E. confirmation
Show or Reveal the Answer
confirmation
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